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Shaun CHONG Sui Hiong

Chief Executive Officer of Parkson Retail Group

Shaun Chong Sui Hiong is the Chief Executive Officer of Parkson Retail Group, the retail division of Malaysia’s Lion Group, and one of China’s leading department store operators with a footprint of 49 stores across 34 cities. Shaun is leading the group’s transformation, from a renowned brand with a strong base, to a full lifestyle offering aligned to the changing needs of China’s emerging middle class. He has driven the group to grow beyond department stores and develop its own food and beverage offerings, private fashion labels and online-to-offline initiatives. Under Shaun’s leadership, Parkson has continued to bring new experiences to Chinese consumers by reviving retail formats and taking the group into new areas such as supermarkets and city outlet stores. Over the years, Shaun has successfully introduced top fashion, lifestyle and sports labels from around the world, and led Parkson to become one of the biggest retail partners for international cosmetics brands in China.

Shaun joined Parkson in 1994, supporting its growth as it became one of the first foreign department stores to enter the dynamic Chinese market. He has more than two decades’ experience of managing retail operations in China. Shaun holds degrees from University of Technology Malaysia and the University of Southern California, and an MBA from Rutgers.