John Peeters has over 20 years of experience as a commercial director for several Dutch retail companies in the supermarket, non-food and banking sector.
The rapidly changing (retail) environment sparked his decision to leave the traditional corporate career path and joined London based creative digital agency Holition (www.holition.com).
He was interested in exploring the immersive digital journey: a journey that is taking off and heading for destinations unknown. John initiated the strategic alliance of Holition with partner agency Moritz Waldemeyer (www.waldemeyer.com), a German artist who lives and works in London and called by some the “Damien Hirst of Light”.
John Peeters is a co-owner of Holition and responsible for global business development for both agencies.