CEO, 11street Malaysia
Hoseok Kim is the CEO of 11street Malaysia, an online marketplace operated by Celcom Planet Sdn Bhd, a joint-venture ccompany between Celcom Axiata Berhad and SK Planet. Before his CEO position in 11street Malaysia, he was leading the operation of 11ST in Korea and was responsible for successfully leading mergers and developing the overseas expansion strategy of 11ST. This included setting up an e-commerce platform joint venture with XL Axiata in Indonesia which site launched in early 2014.
Prior to joining 11ST, Hoseok was the Founder and CEO of AsiaTrend Partners which hosted the first e-commerce flash sale site in Korea. Previous to this he headed the mileage business of Asiana Airlines and was Chief Strategy Officer and Chief Financial Officer at WiderThan, a Korea-based mobile Internet service provider, where he was responsible for raising strategic investment capital and leading acquisitions.