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Datuk Alfred Cheng

Group Managing Director of Sogo Malaysia

DATUK ALFRED CHENG is currently the Group Managing Director of Sogo Malaysia. Datuk Cheng has close to 30 years of experience in the Retail Industry. He was previously the Group Managing Director of Parkson Retail Asia Ltd and Parkson Retail Group Ltd. He was instrumental and responsible for successfully developing the Parkson Retail chain of department stores across Asia and oversaw operations in Malaysia, China, Vietnam, Indonesia, Sri Lanka and Myanmar.

He joined and became co-owner of Sogo Malaysia since November 2015. Datuk Cheng has an ambitious plan to build Sogo Malaysia into one of the largest and best department store operator in Malaysia in the next 5 years.

Datuk Cheng has a lovely wife and 2 wonderful children. Other than his passion for the retail trade, in his free time, Datuk Cheng enjoys travelling, jogging, good food and fine wine.